The anti‐consumption journey: Unplugging for improved well‐being
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DOI: 10.1002/cb.2390
Abstract: Consumers are exploring ways to obtain control and limit their existing consumption levels in response to growing concerns about well‐being. This article introduces the anti‐consumption journey, which extends prior work on journey mapping, by evaluating… read more here.
Keywords: journey; consumption; anti consumption; journey unplugging ... See more keywords