Changing resistant audience attitudes using social judgment theory’s “anchor” point perspectives
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DOI: 10.1080/17404622.2017.1285412
Abstract: Courses: Public Speaking, Business and Professional Communication, Persuasion, or any other skill-based oral communication course.Objectives: Students will practice the development and demonstration of persuasive arguments in this single-class social judgment theory activity to improve their… read more here.
Keywords: judgment theory; audience attitudes; social judgment; resistant audience ... See more keywords