Digital platforms in Africa: A case-study of Jumia Egypt's digital platform
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DOI: 10.1016/j.telpol.2020.102077
Abstract: Abstract Africa has struggled to maintain e-commerce in its growing economy, as e-commerce share in Africa's GDP amounted to less than 1 percent in 2018. However, Latin America succeeded in reaching 2.4 percent of e-commerce… read more here.
Keywords: commerce; jumia; study; digital platforms ... See more keywords