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Published in 2017 at "Emerald Emerging Markets Case Studies"
DOI: 10.1108/eemcs-12-2016-0226
Abstract: Subject area Strategy. Study level/applicability This case can be used on a strategic management course in the second year of an MBA programme, any special elective course on the media and entertainment industry and in…
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Keywords:
kannada movie;
industry;
industry india;
movie industry ... See more keywords