The Factors Influencing Users’ Trust in and Loyalty to Consumer-to-Consumer Secondhand Marketplace Platform
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DOI: 10.3390/bs13030242
Abstract: This study investigates the factors influencing users’ trust in and loyalty to Karrot, a Korean consumer-to-consumer secondhand marketplace platform. This research develops a model with key variables based on the dual model of post-adoption phenomena… read more here.
Keywords: secondhand; factors influencing; karrot; consumer ... See more keywords