Clustering and Measuring Consumption Emotions: Scale Development Through Text Mining and a Questionnaire Survey
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DOI: 10.1002/cb.2500
Abstract: This study aimed to develop the Korean Consumption Emotion List (KCEL), a contemporary scale for measuring discrete consumption emotions. While consumers increasingly seek emotional value in consumption, existing scales developed decades ago in Western contexts… read more here.
Keywords: kcel; scale development; consumption; consumer ... See more keywords