Key market values for bottled wine in an emerging market: product attributes or business strategy?
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DOI: 10.1080/00036846.2020.1717428
Abstract: ABSTRACT This article focuses on the emerging bottled Chilean red wine market and studies the main determinants of the consumer price of wine sold on the domestic market. A hedonic price function was estimated for… read more here.
Keywords: product; market; price; business ... See more keywords