Identifying Key Opinion Leaders in Social Media via Modality-Consistent Harmonized Discriminant Embedding
Sign Up to like & getrecommendations! Published in 2020 at "IEEE Transactions on Cybernetics"
DOI: 10.1109/tcyb.2018.2871765
Abstract: The digital age has empowered brands with new and more effective targeted marketing tools in the form of key opinion leaders (KOLs). Because of the KOLs’ unique capability to draw specific types of audience and… read more here.
Keywords: modality consistent; social media; harmonized discriminant; key opinion ... See more keywords
Gender performances on social media: A comparative study of three top key opinion leaders in China
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.1046887
Abstract: This study gives a critical examination of the performances of three top key opinion leaders (KOLs) on social media in China to explore whether gender serves as an important social factor in their interaction with… read more here.
Keywords: social media; three top; key opinion; opinion leaders ... See more keywords