Assessing sound symbolism: Investigating phonetic forms, visual shapes and letter fonts in an implicit bouba-kiki experimental paradigm
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DOI: 10.1371/journal.pone.0208874
Abstract: Classically, in the bouba-kiki association task, a subject is asked to find the best association between one of two shapes–a round one and a spiky one–and one of two pseudowords–bouba and kiki. Numerous studies report… read more here.
Keywords: sound symbolism; bouba kiki; paradigm; kiki ... See more keywords