What drives online course sales? Signaling effects of user-generated information in the paid knowledge market
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DOI: 10.1016/j.jbusres.2020.07.008
Abstract: Abstract The emergence of a paid knowledge market provides knowledge contributors a way to get economic repay from their sharing, but little is known about the determinants of sales of those paid knowledge content. To… read more here.
Keywords: knowledge; knowledge market; drives online; user generated ... See more keywords