Why do consumers buy green apparel? The role of dispositional traits, environmental orientation, environmental knowledge, and monetary incentive
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DOI: 10.1016/j.jretconser.2021.102643
Abstract: Abstract This study investigates the influence of both consumer optimism and pessimism on the green apparel buying behavior, using the self-focused regulation theoretical framework. Further, it measures the mediation effect of environmental orientation, and the… read more here.
Keywords: apparel; environmental orientation; green apparel; environmental knowledge ... See more keywords