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Published in 2020 at "International Journal of Bank Marketing"
DOI: 10.1108/ijbm-12-2019-0457
Abstract: PurposeThis study identifies the factors that affect the knowledge of mortgage loans' total cost.Design/methodology/approachEmpirical research utilizing a survey administered through in-home interviews was conducted. This study adopts the elaboration likelihood model (ELM) theory to analyze…
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Keywords:
loans total;
mortgage;
knowledge mortgage;
total cost ... See more keywords