The Cultural Knowledge Perspective: Insights on Resource Creation for Marketing Theory, Practice, and Education
Sign Up to like & getrecommendations! Published in 2022 at "Journal of Macromarketing"
DOI: 10.1177/02761467211055061
Abstract: Marketing researchers and marketers have long focused on the importance of resources: organizations having enough raw materials, advertising budget, distribution and supply facilities, data, technology, money, connections, time, or employees. However, these only become valuable… read more here.
Keywords: cultural knowledge; resource creation; knowledge perspective; marketing ... See more keywords
Quantifying knowledge from the perspective of information structurization
Sign Up to like & getrecommendations! Published in 2023 at "PLOS ONE"
DOI: 10.1371/journal.pone.0279314
Abstract: Scientific literature, as the major medium that carries knowledge between scientists, exhibits explosive growth in the last century. Despite the frequent use of many tangible measures, to quantify the influence of literature from different perspectives,… read more here.
Keywords: knowledge perspective; information structurization; knowledge; perspective information ... See more keywords