How Age and Disclosures of Sponsored Influencer Videos Affect Adolescents’ Knowledge of Persuasion and Persuasion
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DOI: 10.1007/s10964-019-01191-z
Abstract: This study examines the effects of age (early versus middle adolescence) combined with the content of disclosures for sponsoring in online influencer videos on adolescents’ knowledge of persuasion and on persuasion. An experiment was conducted… read more here.
Keywords: persuasion; sponsored influencer; age; knowledge persuasion ... See more keywords
The Influence of Knowledge and Persuasion on the Decision to Adopt or Reject Alternative Fuel Vehicles
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DOI: 10.3390/su10092997
Abstract: Alternative fuel vehicles, such as battery electric vehicles and hydrogen fuel cell vehicles, support the imperative to decarbonise the transport sector, but are not yet at a stage in their development where they can successfully… read more here.
Keywords: alternative fuel; fuel vehicles; influence knowledge; knowledge persuasion ... See more keywords