An Examination of Korean Consumers' Sentiments Toward Technology-Based Business Practices
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DOI: 10.1080/08961530.2018.1439792
Abstract: ABSTRACT Ethics has been gaining broad recognition as a critical component in the determination of the success of new technology. Yet, there is a surprising paucity of research that explicitly deals with the ethical aspect… read more here.
Keywords: technology based; korean consumers; sentiments toward; consumers sentiments ... See more keywords
U.S. and Korean Consumers: A Cross-Cultural Examination of Product Information-Seeking and -Giving
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DOI: 10.1080/10496491.2020.1745985
Abstract: Abstract This study compared information-seeking behavior in the context of electronic word-of-mouth and user generated content between United States and South Korean consumers. Authors content analyzed 1,871 postings on six online product discussion boards in… read more here.
Keywords: information; cross cultural; information seeking; korean consumers ... See more keywords