The influence of core service quality associated with Korean women’s volleyball on national image and consumption engagement of Korean products: Perspective of Korean Wave in Thailand
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DOI: 10.3389/fpsyg.2022.788257
Abstract: Building on the stimulus-organism-response (SOR) framework, we proposed and tested a hypothesized model examining the effect of core service quality on national image and related behavioral intentions (i.e., intention to visit Korea and intention to… read more here.
Keywords: core service; service quality; korean products; korean women ... See more keywords