Experiential and involvement effects on the Korean wine tourist's decision-making process
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DOI: 10.1080/13683500.2015.1050362
Abstract: This study's core purpose is to understand the behavioural intention (BI) of wine tourists using the Extended Model of Goal-directed Behaviour (EMGB). Specifically, the Model of Goal-directed Behaviour (MGB), an advanced version of the Theory… read more here.
Keywords: wine tourists; involvement; korean wine; wine tourism ... See more keywords