Beyond the food label itself: How does color affect attention to information on food labels and preference for food attributes?
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DOI: 10.1016/j.foodqual.2017.10.004
Abstract: Abstract Other than the food attribute/quality information, the design of food labels involves many other essential factors, such as color that may affect consumer choice decision. How food label color affects the decision process, cognitive… read more here.
Keywords: label; food label; label color; food labels ... See more keywords