Buying Behaviour towards Eco-Labelled Food Products: Mediation Moderation Analysis
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DOI: 10.3390/su15032474
Abstract: This study aims to identify the determinants of eco-labelled food product buying behaviour in the Malaysian context. This research develops a comprehensive model proposing that ethical self-efficacy is the moderator, and TPB constructs are the… read more here.
Keywords: labelled food; buying behaviour; eco labelled;