Chinese consumer trust and preferences for organic labels from different regions
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DOI: 10.1108/bfj-02-2018-0128
Abstract: Purpose The organic food sold in China can bear organic labels from different countries/regions. The purpose of this paper is to assess the trust and preferences of consumers for tomatoes carrying these different labels. Design/methodology/approach… read more here.
Keywords: trust preferences; labels different; organic label; organic labels ... See more keywords