Designing for mobile experience beyond the native ad click: Exploring landing page presentation style and media usage
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DOI: 10.1002/asi.24016
Abstract: Many free mobile applications are supported by advertising. Ads can greatly affect user perceptions and behavior. In mobile apps, ads often follow a “native” format: they are designed to conform in both format and style… read more here.
Keywords: presentation style; user experience; style; landing page ... See more keywords