Perceptions of and attitudes toward elastic language in online health communication in Chinese
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DOI: 10.1016/j.lingua.2019.102750
Abstract: Abstract Informed by integrative pragmatics, elasticity theory and framing theory, this study attempts to understand how Chinese elastic language (EL) in the online health context is perceived. Drawing on data from online health information and… read more here.
Keywords: online health; language online; communication; health ... See more keywords
The Features and Effectiveness of Chinese Language Online Recommendations
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DOI: 10.1080/08961530.2020.1857892
Abstract: Abstract The impact of various message features in persuasive online word-of-mouth (eWOM) written in Chinese was investigated through a content analysis and laboratory experiment. A content analysis of 3,263 real online reviews of Hong Kong… read more here.
Keywords: effectiveness chinese; language online; chinese language; online recommendations ... See more keywords
Book review: Teaching language online: A guide for designing, developing, and delivering online, blended, and flipped language courses
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DOI: 10.3389/fpsyg.2022.1011021
Abstract: COPYRIGHT © 2022 Chi and Wang. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the… read more here.
Keywords: language; book review; language online; online guide ... See more keywords