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Published in 2020 at "Historia Mexicana"
DOI: 10.24201/hm.v69i4.4053
Abstract: This article explores the different advertising strategies utilized by department stores in Mexico City at the end of the 19th Century and the beginning of the 20th. Its premise is that these businesses established a new tradition of…
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Keywords:
por departamentos;
las tiendas;
tiendas por;
ciudad xico ... See more keywords