Pricing for newly-launched experience products: Free trial or not?
Sign Up to like & getrecommendations! Published in 2019 at "Transportation Research Part E: Logistics and Transportation Review"
DOI: 10.1016/j.tre.2019.04.001
Abstract: Abstract We investigate a startup firm’s incentives to offer free trial in Monopoly and Duopoly settings, and explore how free trial affects firms’ pricing decisions. We find customers’ prior belief plays a key role and… read more here.
Keywords: trial; experience products; launched experience; newly launched ... See more keywords