Can systems integration lead to improved performance? The role of strategic alliances
Sign Up to like & getrecommendations! Published in 2021 at "Industrial Marketing Management"
DOI: 10.1016/j.indmarman.2021.03.002
Abstract: Abstract Despite growing research attention to systemic products and systems integration, there is still a dearth of research on the performance benefits that firms can attain from increased systems integration capabilities. We address this research… read more here.
Keywords: role; performance; integration; systems integration ... See more keywords