Identifying Opinion Leaders on Twitter during Sporting Events: Lessons from a Case Study
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DOI: 10.3390/socsci8050141
Abstract: Social media platforms have had a significant impact on the public image of sports in recent years. Through the relational dynamics of the communication on these networks, many users have emerged whose opinions can exert… read more here.
Keywords: events lessons; leaders twitter; twitter sporting; opinion leaders ... See more keywords