The role of implicit learning in logo substitution
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DOI: 10.1108/jcm-11-2017-2430
Abstract: Purpose Some marketers have challenged psychologists’ contention that human beings can only learn by using conscious effort. They argue that advertising can be effective at low levels of (or even no) attention. Also, despite the… read more here.
Keywords: logo substitution; substitution; implicit learning; learning logo ... See more keywords