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Published in 2023 at "Journal of Marketing for Higher Education"
DOI: 10.1080/08841241.2023.2204466
Abstract: Studies have been conducted on university students' acceptance of e-learning systems during COVID-19. However, less attention has been paid to students' use of e-learning post-pandemic. This research provides a more comprehensive framework to investigate the…
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Keywords:
learning engagement;
learning post;
engagement stickiness;
towards learning ... See more keywords