Sign Up to like & get
recommendations!
1
Published in 2019 at "Sport in Society"
DOI: 10.1080/17430437.2019.1619322
Abstract: Abstract There has been limited research on brand legacies of the 2010 FIFA World CupTM; hence, this research examined brand image legacies of this tournament in the long run in South Africa in relation to…
read more here.
Keywords:
world cuptm;
legacies 2010;
2010 fifa;
brand ... See more keywords