Cultural intermediaries in place branding: Who are they and how do they construct legitimacy for their work and for themselves?
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DOI: 10.1016/j.tourman.2017.12.012
Abstract: Abstract This article applies a social constructionist approach to the analysis of the promotional actors in place branding. Previous studies have provided useful conceptual and empirical perspectives on place branding as an emerging practice in… read more here.
Keywords: cultural intermediaries; promotional actors; construct legitimacy; place branding ... See more keywords