Legitimate to whom? The challenge of audience diversity and new venture legitimacy
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DOI: 10.1016/j.jbusvent.2016.10.005
Abstract: We examine how entrepreneurs manage new venture legitimacy judgments across diverse audiences, so as to appear legitimate to the different audience groups that provide much needed financial resources for venture survival and growth. To do… read more here.
Keywords: venture; legitimate challenge; audience; venture legitimacy ... See more keywords