Articles with "lego" as a keyword



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The marketing firm and co‐creation: The case of co‐creation by LEGO

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Published in 2019 at "Managerial and Decision Economics"

DOI: 10.1002/mde.3077

Abstract: This article discusses the marketer and customer co‐creation process within the context of bilateral contingencies. Bilateral contingencies occur when the marketers' behavior is reinforced (and/or punished) by the customers' behavior, whereas the behavior of the… read more here.

Keywords: marketing firm; creation; firm creation; lego ... See more keywords

Feasibility study of lego-inspired construction with bendable concrete

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Published in 2020 at "Automation in Construction"

DOI: 10.1016/j.autcon.2020.103161

Abstract: Abstract Current construction of engineering structures faces a variety of challenges, such as shortage of skilled labor, low adaptation to new technologies, and increasing concerns for negative impacts on the environment. These challenges have significantly… read more here.

Keywords: inspired construction; construction; lego inspired; study ... See more keywords
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Transformation of LEGO Models

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Published in 2018 at "Computer-aided Design and Applications"

DOI: 10.1080/16864360.2018.1477670

Abstract: ABSTRACTContainer stacking is a common activity in various industries. At a large scale, the shipping industry stacks cargo containers, while at a smaller scale the home and office storage providers stack paper or plastic boxes.… read more here.

Keywords: lego; lego models; transformation lego; transformation ... See more keywords
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One-to-one LEGO® SERIOUS PLAY® positive psychology coaching for emerging adults: a single-participant case study

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Published in 2023 at "International Journal of Mentoring and Coaching in Education"

DOI: 10.1108/ijmce-07-2022-0050

Abstract: PurposeThis study explores one-to-one LEGO® Serious Play® in positive psychology coaching (1-1 LSP in PPC) as an intervention to help emerging adults (EAs) in higher education develop a growth mindset.Design/methodology/approachThis is a qualitative single-participant case… read more here.

Keywords: lsp ppc; one one; lego; psychology ... See more keywords