Lessons from an experiment with valuesâbased messaging to support watershed conservation
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DOI: 10.1111/cobi.13910
Abstract: Conservation professionals use language related to instrumental, intrinsic, and relational values when communicating about the importance of conservation, frequently in connection with ecosystem services. However, few researchers have examined whether messages that emphasize values associated… read more here.
Keywords: watershed conservation; relational values; conservation; lessons experiment ... See more keywords