Let us buy sustainable! The impact of cash mobs on sustainable consumption: Experimental results
Sign Up to like & getrecommendations! Published in 2021 at "Journal of Cleaner Production"
DOI: 10.1016/j.jclepro.2021.128419
Abstract: Abstract Cash mob is a practice where groups of people gather at local shops to buy a given product (usually with a strong sustainable feature) and make their decisions visible to the general public. With… read more here.
Keywords: cash mob; cash; sustainable consumption; let buy ... See more keywords
Let's Buy With Social Commerce Platforms Through Social Media Influencers: An Indian Consumer Perspective
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.853168
Abstract: The COVID-19 pandemic has had a substantial impact on the retail industry around the globe, including in the vast market of India. The response to the pandemic required stores to close and develop new ways… read more here.
Keywords: commerce; social media; media influencers; commerce platforms ... See more keywords