Investigating the links between market orientation, marketing capabilities and performance in the context of retailing: a structural equation model approach
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DOI: 10.1504/ijbir.2017.082089
Abstract: The present study investigates the links between market orientation (MO), store-level marketing capabilities and performance. In particular, we are interested in to analyse the relationship between MO and store-level marketing capabilities, and the impact of… read more here.
Keywords: level marketing; marketing capabilities; marketing; performance ... See more keywords