The effects of construal level and small wins framing on an individual's commitment to an environmental initiative
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DOI: 10.1016/j.jenvp.2017.04.010
Abstract: Organizations are increasingly focused on improving the environmental sustainability of their operations, products, and services. To implement sustainability initiatives, organizations often seek commitment from their members to volunteer discretionary time and effort toward reaching the… read more here.
Keywords: goal; small wins; level small; construal level ... See more keywords