LAUSR

Leveraging Data Analytics for Behavioral Research

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0 Published in 2019 at "Information Systems Frontiers"

DOI: 10.1007/s10796-019-09928-8

Abstract: Behavioral research in information systems employing quantitative methods has traditionally relied on mainly survey-based approaches to gather subjective user data. With new advances in technology such as mobile computing, wearable devices, and social media, along… read more here.

Keywords: research; data analytics; information systems; behavioral research ... See more keywords