Animals Like Us: Leveraging the Negativity Bias in Anthropomorphism to Reduce Beef Consumption
Sign Up to like & getrecommendations! Published in 2021 at "Foods"
DOI: 10.3390/foods10092147
Abstract: Our current work contributes to the literature of meat consumption reduction. Capitalizing on the inherent humanizing characteristic of anthropomorphism coupled with leveraging negativity bias, we created a novel approach to reduce meat-eating intention. Using on-pack… read more here.
Keywords: leveraging negativity; meat; negativity bias; consumption ... See more keywords