LGBTQ Consumers’ Engagement and Attitudes Toward Online Brand Communities within the Cosmetics Industry
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DOI: 10.1177/09721509221141198
Abstract: As the LGBTQ (lesbian, gay, bisexual, transgender and queer) lifestyle has gained increased acceptance among mainstream consumer groups, companies are recognising the need to tailor their marketing strategies to align with this consumer segment. The… read more here.
Keywords: lgbtq consumers; consumer; personal identity; brand ... See more keywords