Millennial Consumers’ Responses to Cause-Related Marketing in Support of LGBTQ Homeless Youth
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DOI: 10.3390/socsci8080240
Abstract: This study explored Millennial consumers’ responses to a cause-related marketing (CRM) initiative for a sensitive social cause—lesbian, gay, bisexual, transgender and queer (LGBTQ) homeless youth. Qualitative and quantitative research methods were employed to examine the… read more here.
Keywords: homeless youth; lgbtq homeless; cause; millennial consumers ... See more keywords