Branding in libraries: Identifying key requirements and dimensions to provide a conceptual model
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DOI: 10.1177/09610006211056650
Abstract: The purpose of this review is to explore factors affecting brand building in libraries. Based on the nine steps of the National Health Service (NHS) center for reviews and dissemination, articles on the subject of… read more here.
Keywords: branding libraries; key requirements; brand; brand building ... See more keywords