License is “suspended”: the impact of social sharing on curbing moral licensing
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DOI: 10.1108/jcm-06-2021-4711
Abstract: Purpose Despite its prevalence and serious negative impact on consumer behavior, marketing strategies and social welfare, little is known about how to effectively curb moral licensing. Drawing on research in warm-glow giving and virtue signaling,… read more here.
Keywords: licensing; licensing effect; social sharing; moral licensing ... See more keywords