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Published in 2018 at "International Journal of Hospitality Management"
DOI: 10.1016/j.ijhm.2018.03.005
Abstract: Abstract This study investigates how brand authenticity perceptions, impression in memory, lifestyle-congruence, and brand love interrelate with one another. It also examines the moderating effect of the need for uniqueness in the luxury hotel setting.…
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Keywords:
memory lifestyle;
brand;
authenticity;
impression memory ... See more keywords