Pioneering the media convergence: lifestyle media production in the digital age in China
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DOI: 10.1080/16522354.2020.1853467
Abstract: ABSTRACT An interpretivist methodology was adopted in the research using interview and observation techniques to build a broader qualitative picture of media convergence and innovation of lifestyle media organisations in PRC. By tracking the convergence… read more here.
Keywords: convergence; production; lifestyle media; media convergence ... See more keywords