Using product popularity to stimulate choice for light products in supermarkets: An examination in virtual reality
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DOI: 10.1016/j.foodqual.2019.103786
Abstract: Abstract With the use of virtual reality, this study investigates the potential for popularity cues to stimulate consumers to choose healthier products (versus regular products) within product categories in a supermarket context. Popularity may increase… read more here.
Keywords: product; light products; popularity; virtual reality ... See more keywords