Search or Scroll: How Credibility Versus Likability Premiums Shape Consumer Following Decisions
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DOI: 10.1093/jcr/ucaf038
Abstract: Consumers’ choices of whom to follow on digital platforms shape their informational landscape. In an era where the credibility of informational sources is critical, this research examines two key questions: (1) When do consumers prioritize… read more here.
Keywords: credibility; consumer; search; scroll ... See more keywords
Moe-Phobia: Effect of Users' Gender on Perceived Sexuality and Likability Toward Manga-Like Virtual Agents
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.752748
Abstract: In Japan, many incidents regarding manga-like virtual agents have happened recently, in which critics have indicated that virtual agents used in public spaces are too sexual. Prior study defined this perception as “moe-phobia.” In many… read more here.
Keywords: moe phobia; manga like; likability; virtual agents ... See more keywords