“There is no place like my mall”: consumer reactions to the absence of mall experiences
Sign Up to like & getrecommendations! Published in 2022 at "Journal of Services Marketing"
DOI: 10.1108/jsm-04-2021-0118
Abstract: Purpose How can the situation of shoppers staying at home and being unable to experience malls prepare retailers for the new marketplace? The COVID-19 lockdown provides a unique opportunity to examine the value of mall… read more here.
Keywords: place like; experience; mall consumer; mall experiences ... See more keywords