The Too Little/Too Much Scale
Sign Up to like & getrecommendations! Published in 2017 at "Organizational Research Methods"
DOI: 10.1177/1094428117706534
Abstract: This article describes the too little/too much (TLTM) scale as an innovation in rating scale methodology that may facilitate research on the too-much-of-a-good-thing effect. Two studies demonstrate how this scale can improve the ability to… read more here.
Keywords: tltm scale; methodology; much scale; scale ... See more keywords
Best-worst scaling improves measurement of first impressions
Sign Up to like & getrecommendations! Published in 2019 at "Cognitive Research: Principles and Implications"
DOI: 10.1186/s41235-019-0183-2
Abstract: A common goal in psychological research is the measurement of subjective impressions, such as first impressions of faces. These impressions are commonly measured using Likert ratings. Although these ratings are simple to administer, they are… read more here.
Keywords: best worst; improves measurement; first impressions; worst scaling ... See more keywords