Measuring wanting without asking: The Pavlovian-to-instrumental transfer paradigm under test
Sign Up to like & getrecommendations! Published in 2019 at "Food Quality and Preference"
DOI: 10.1016/j.foodqual.2019.103720
Abstract: In consumer science, measuring liking is posited to be the best method to understand preferences and food choice behaviour. Consumer research shows that highly rewarding products are more often bought than slightly rewarding products. However,… read more here.
Keywords: liking; pavlovian instrumental; two olfactory; instrumental transfer ... See more keywords
Investigating the Effect of Artificial Flavours and External Information on Consumer Liking of Apples
Sign Up to like & getrecommendations! Published in 2019 at "Molecules"
DOI: 10.3390/molecules24234306
Abstract: In this paper, the influence of flavour modification, artificially induced, on consumer acceptability of apple fruit is studied. The method consists of modifying the flavour of a real food matrix dipping apples into flavour solutions.… read more here.
Keywords: information; liking; effect; consumer ... See more keywords