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   Articles with "liminoid advertising" as a keyword



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Imaginary futures: Liminoid advertising and consumer identity

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recommendations! Published in 2019 at "Journal of Marketing Communications"

DOI: 10.1080/13527266.2019.1694564

Abstract: ABSTRACT Many advertising and marketing communication creative executions imply that the brand can act as a doorway into a new identity, and hence, a new and more satisfying life, but this type of appeal has… read more here.

Keywords: appeal; imaginary futures; liminoid advertising; liminoid appeal ... See more keywords